Podcast Development
In 2019 Paradam launched Recovering from Reality as an independent solo show with Alexis Haines. Our creative production strategy landed early sponsorships and A-list guests and formatted the show with weekly segments that help the listener feel connected to the host. In the first year alone we were able to take the show to a notable network and the rest is history!
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Branding
To set the brand tone for Alexis we looked to the way she lives her life. Clean, delicate, yet with a truthfulness so deep it will catch you off guard. We developed her brand through photoshoots and mood boarding. From podcast cover art to intro music, to social media posts and merch this brand needed to reflect this pop culture icon in her new era.
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Digital Media
We developed a highly visual digital media strategy for Recovering from Reality encompassing new social media channels, video content, and collaborations.
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Website Design
When it became time to set up shop and launch a website for Recovering for Reality Paradam built the wireframe, mapped the user experience, and wrote the copy before passing the build off to another team. The current site reflects the heart of the podcast while highlighting the show's guests and cheeky merch.
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