Content Strategy
A comprehensive content strategy is the foundation upon which Organic Olivia continues to grow. Leveraging a library of over 400 educational articles we make our content work for us; both by acquiring new users and invigorating existing audiences. This completely bespoke approach was tailored to the unique market opportunities we identified and allowed us to expand on existing content franchises within new mediums like podcasts, fresh web content, and TikToks.
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Creative Direction
The ethos of Organic Olivia's brand has always been to empower the consumer through education and inspire with intuitive herbal formulations. By infusing elements of kitchen medicine, IRL activations, and product development we balance youthful evolution with traditional wisdom letting plant matter lead this clinical yet whimsical results-driven brand.
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Podcast Production
We are beyond proud to partner with Organic Olivia to creatively produce three seasons of the acclaimed podcast ‘What’s The Juice'?. The show airs weekly on all major platforms and has garnered over 2 million unique downloads. Paradam runs all tracks of the show including content outlines, benchmarking, guest management, audio editing, and ad revenue.
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Digital Marketing
With such an engaged audience and a growing brand, we focused on expanding our avenues for communication with our existing customers. From first-time purchasers to lifetime loyalists we optimized all channels to deliver value and reduce friction.
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